Richard Wright on his Yakima stop for the campaign kickoff came out with a quick kick to an issue people dealing with the high cost of healthcare understand. As reported by the Yakima Herald.

Businessman Richard Wright launched the Yakima leg of his campaign for the 4th Congressional District on Tuesday by calling the Medicare drug program a “rip-off” and assailing the integrity of his likely opponent, Rep. Doc Hastings, R-Pasco.

As noted by the article, Hastings last opponent, Sandy Matheson, pulled punches on Doc’s record. No matter what the reasons may have been for wanting to run a “positive” campaign, this year deserves to be different.

The moderate nature of Richard Wright as a Democrat would seemingly parallel moderate republican principles, that means little in the environment we have today.

“This is going to be a campaign based on contrast,” Wright said at a sparsely attended news conference at the Red Lion Hotel Yakima Center. “We have a congressman who is a national joke that the people of the Fourth District do not deserve.”

Amen Brotha’

Republicans running for re-election across the nation appear to be suffering from whiplash as they backpedal from the Bush Administration agenda be it from port deals to NSA spying. Only a select group are standing in ranks to defend the Bush blunders, and that includes Doc Hastings. Only when issues that will surely raise the ire of constituents will Doc jump off the lap of his masters to bark. And the big dogs in the pack that he joins to bark with, drown out the lapdog… that would be the Democrats. Doc would call that bi-partisanship. The rest of us can just roll our eyes.

Wright has enlisted David Domke, UW Communications Professor, as a “messaging consultant”, who in my opinion could turn many staunch “I will vote republican no matter what” type republican reasoning on it’s ear, upside down and inside out. The message: Consistent, persistent and nation enhancing. The antithesis would be Hastings: Consistently and persistently on the wrong side of his constituency.

Wrights message should appeal well to the 4th Congressional District of Washington. He is not the type of Democrat that has been so stereotypically portrayed by republican mouthpieces as indicated by Washington State Democrat Chair, Dwight Pelz.

“He’s definitely a moderate Democrat with a message that appeals to Eastern Washington. He went to Brigham Young, he’s a family man, a businessman and president of a company with 60 employees in three states,” Pelz said, referring to Wright’s business, Columbia Physical Therapy.”

I think that might have been hard for Pelz to say but it is correct and is what makes this candidate, who is not afraid to fight for it, a viable one against Hastings.

(Kudo’s to the Yakima Herald for actually getting something quote worthy… like you need that from a blogger)