The Wendy’s mascot has a new hairstyle on her Canadian social media sites, all in support of one of the country’s veteran journalists.
The Wendy’s mascot has a new hairstyle on her Canadian social media sites, all in support of one of the country’s veteran journalists.
The fast food giant’s Canadian unit posted a new profile picture on its Twitter feed on Thursday that gave Wendy’s signature red pigtails a soft gray hue. The company job the photo, with the hashtags #LisaLaFlamme and #NewProfilePic and the caption “Because a star is a star no matter what hair color,” using two star emojis. He had over 45,000 likes on Saturday.
LaFlamme worked at Bell Media as a reporter and news anchor on CTV National News for over 30 years, the last 11 as an anchor. This month, she revealed that she was told on June 29 that her contract was ending, abruptly ending her career with the network.
In an August 15 video posted to Twitter, LaFlamme said she was “blindsided” by the decision to let her go, and that it was “crushing to leave CTV in a way that is not my choice.” .
The news that his contract has not been renewed has received significant backlash in Canada, with allegations that his decision to stop coloring his hair blonde during the pandemic was a major factor in the decision. company. “At 58, I always thought I would have a lot more time to tell more stories that impact our daily lives,” LaFlamme said in the video.
In a statement, Bell Media President and CEO Mirko Bibic said LaFlamme’s hair color had nothing to do with the company’s decision to let her go. “It’s not,” he said, adding that the company was implementing an independent review.
CNN has contacted Bell Media for comment.
A Bell Media executive, Michael Melling, is taking leave of the business after The Globe and Mail reported he asked who approved the decision to ‘let Lisa’s hair turn grey’. Melling, vice president of Bell Media, CTV’s parent company, began leading the news division in January. He was the one who informed LaFlamme that she would no longer be on the news.
Wendy’s isn’t the only brand in Canada showing its support for LaFlamme. Although the former news anchor was not specifically mentioned there, Dove Canada launched a campaign last week, asking her followers to turn their profile pictures to grayscale, and donated $100,000 to an organization that advocates for inclusive workplaces for women.
The Sports Illustrated Swimsuit Twitter account retweeted its cover of this year’s swimsuit edition featuring Maye Musk, Elon Musk’s mother who also has gray hair, with the following comment: “We’re going gray with @Dove to help women age confidently on their own terms. .”
Dove Canada Twitter account replied to Wendy’s tweet with one of her own: “Looks Beautiful, Wendy! he said, with the hashtag #KeepTheGrey. He had nearly 6,000 likes on Saturday.